PRINT AND DIGITAL | 2018
Identity design, cover template design, and type design
Heartstruck cover design by Tania Arpa
Photography by Alexandra Urrea
I designed the identity and book cover template for Flicker, the YA imprint of #romanceclass. Books released under this imprint would have the same layout and type, but with different colors and photography. Heartstruck is its first release.
I also wanted to design a font for it, and so Flicker Script was born. It’s intended for both headings and titles, so the type is designed almost entirely in uppercase, but mixes elements from brush calligraphy, lowercase, and cursive letters.
Below is an excerpt from the design guide I made for Flicker:
Genre Young adult | Characteristics youthful, modern, cute, not serious or formal | Imagery bright palettes, hand-drawn elements, handwritten type